It's sold out five times. Not because of a viral moment or a celebrity post, but because people tried it, loved it, and came back. That's the whole story, and it's a pretty good one. 

If you're new here, 1777 is a THC agave spirit made with authentic blue Jalisco agave and real Mexican ingredients. Non-alcoholic, pour-it-yourself, mix-it-how-you-want. It lives where a bottle of tequila used to sit on your bar cart, and it does the job better than anything else in that space right now. 

What can I expect? 

1777 is built around Acapulco Gold terpenes and smooth blue Jalisco agave, and it actually tastes like something worth pouring. Bright and tart upfront, with notes of Mexican lime and yellow dragon fruit coming through clearly, then a hint of toasty oak that rounds it out into a juicy, clean finish. Nothing medicinal, nothing heavy, nothing that reminds you it isn't alcohol. Just a genuinely good-tasting spirit that happens to be THC-infused. 

How does it feel? 

The buzz is uplifting and social, the kind that makes the conversation better and the music louder without making you feel like you need to sit down. Most people describe it as warm and floaty, clear-headed enough to stay present but relaxed enough to actually enjoy yourself. The onset is fast for a THC product, so start with 0.5-1oz, give it about 30 minutes, and find your zone from there. 

How do you drink it? 

1777 is genuinely versatile in a way most THC products aren't. If you want it simple, take it as a shot or pour it over a big cube of ice and sip it slowly. If you want to make something with it, it mixes like a real spirit. A THC mule with ginger beer and fresh lime is the obvious move, but it also works beautifully in a citrus highball, alongside a non-alcoholic beer for something lighter, or in any cocktail where tequila or agave would normally do the work. And if you really want to make a night of it, a splash of 1777 into a cold can of Señorita turns your favorite THC cocktail into something a little stronger and a lot more interesting. 

Why does it keep selling out? 

Because there aren't many things like it! A non-alcoholic THC spirit with a real agave base, fast onset, and genuine cocktail versatility that tastes great is still a pretty rare thing, and once people figure that out they don't let go of it. Five sellouts in is enough to know this isn't a novelty, it's a habit. 1777 also comes from the same brand behind Señorita, which won Best THC Beverage from High Times and a Silver Medal at the 2025 WSWA Spirits Tasting, so the credibility was already there before the first bottle shipped. 

If it's in stock when you're reading this, that's your window. 

What is 1777 THC agave spirit? 
1777 is a non-alcoholic THC spirit made with authentic blue Jalisco agave, real Mexican ingredients, and Acapulco Gold terpenes. It delivers an uplifting, social buzz at 10mg per 1.5oz serving and is designed to be enjoyed by the shot, on the rocks, or mixed into cocktails just like a traditional agave spirit. 

What does 1777 taste like? 
Bright and tart upfront with notes of Mexican lime and yellow dragon fruit, then a hint of toasty oak that rounds into a clean, juicy finish. Nothing medicinal or heavy, it tastes like a drink you'd actually want to pour. 

How much THC is in 1777? 
10mg per 1.5oz serving, 166mg total per bottle. If you're new to THC spirits, start with 0.5-1oz and give it 30 minutes before going back for more. 

How do you drink 1777? 
By the shot, on the rocks, or mixed into a cocktail. It pairs well with ginger beer, a can of your favorite Señorita, and anything you'd normally build around a tequila or agave spirit. 

Is 1777 non-alcoholic? 
Yes, fully non-alcoholic. 1777 uses hemp-derived delta-9 THC and ships directly to your door in eligible states.